Get to know about how Adobe became best friends with the emerging Information Age and became the tech giant that it is today.
Story of Adobe
In 1982, John Warnock and Charles Geschke founded the company. The duo was initially working with Xerox Corporation and left the company to form one of their own. The company wanted to be the creator and distributor of various utility and other types of programs in the market.
They released their first software ‘PostScript’. This became a huge success and they had collected $1.9 million in sales. Further, they introduced the game-changing product, Type 1. Moving on the company apart from making new products, also purchased other software like the Flash Player.
But just like any other success story, Adobe too had competitors like HP who made a clone software of PostScript and sold better in the market which reduced the sales of the company by almost 40%. Hence, the company took bold steps like cutting down on the workforce, executive reshuffling and concentrating on niche areas like corporations and businesses.
Adobe CEO Shantanu Narayen addressed the employees of the company after the demise of the founder Charles Geschke and said, “This is a huge loss for the entire Adobe community and the technology industry, for whom he has been a guide and hero for decades.”
In today’s world, it is very difficult to live without using an Adobe product. We at least use the PDF reader which is launched by the company. Professionals in the creative fields also have software like Photoshop, Illustrator, InDesign, and many more. Other software were Dreamware, PageMaker, Acrobat and others. Apart from software, the company also extended their arms onto the hardware sector with laser printing technology.
The company has now grown into a company employing more than 11,000 people and generating sales of more than $4.30 billion. Similarly, read the story of Apple.